If I really stop and think about it, we’re in the storytelling business. When we’re using drone footage for news, we’re helping broadcasters tell the story of the hour. When we’re on the set of a film or TV production, we’re framing the story from a different angle. And when we’re filming a live event, we’re recording the story of what happened to be shared to others who weren’t there.

If there were any doubt, the Olympics has put it to rest: drones have raised the bar in sports broadcasting and entertainment. The 2018 Winter Olympics saw commercial drones put to work on a scale not yet seen before in one event.