by | Apr 2, 2018 | Insights


Telling the Story with Aerial Videography

The following was featured in our April e-newsletter, the M2 Aerials Report. To be included in future newsletters, subscribe at the bottom of this page.

If I really stop and think about it, we’re in the storytelling business. When we’re using drone footage for news, we’re helping broadcasters tell the story of the hour. When we’re on the set of a film or TV production, we’re framing the story from a different angle. And when we’re filming a live event, we’re recording the story of what happened to be shared to others who weren’t there.

In almost every context that we deploy our drones and skilled drone videographers, we’re helping someone tell a story. Here are some of the stories we’ve told:

Hurricane Maria, Puerto Rico, 2017

Hurricane Maria was the worst natural disaster on record in Puerto Rico. And whereas there have been many stories created around the storm, our team found a beautiful one.

Our media team has their fair share of experience working through natural disasters, but Hurricane Maria was like no other with mental and logistical challenges. While providing dramatic coverage for ABC News, in the aftermath of the storm, we found that despite all the wreckage Maria caused, Puerto Rico still maintained its natural beauty, showing resiliency like its inhabitants in the face of tragedy. The footage of post-Maria Puerto Rico tell that story.

World Rowing Championships, Florida, 2017

Could a different angle tell a different story about a mostly mundane sport such as rowing?

When NEP Broadcast called us up to shoot the World Rowing Championships last fall, they were hoping to work some of the same magic we broadcast worldwide for the 2015-2016 US Open Golf tournaments. Rowing being a rhythmic sport without a lot of diversity in action, we needed to tell a different story than previous views had produced.

What we did was produce powerful overhead angles, side-on, wraparound, and leading shots of the rowers that demonstrated the sync and teamwork that the teams possess, along with the connection with the water as the rhythm of the rowers translated into ripples in the ocean.  Drones proved to be far superior and far more versatile than the fixed wire-cams the broadcasters were used to using. Each day the drone was used to open and close the show, providing sweeping, scenic aerials to establish the scene and then tighter in once the action got hot.

Coach Fashion Show, New York City

Nothing beats being next to the runway for New York City Fashion Week. The buzz, the celebrities, the models, and the unbelievable performances – the fashion show has become so much more than a runway walk; they are entire entertainment productions.  But if you’re not Anna Wintour or Selena Gomez, it’s hard to get the best seats.

It was our privilege to capture Coach’s performance in New York this year. With glitter everywhere, we were able to capture the collection, the talent and the atmosphere in the room for all the unfortunate souls who didn’t punch a ticket to the live event.

Blade Commercial, 2018

A guy and his girl running from the cops and need to make a quick getaway. Guy books a helicopter flight from his phone and they take off just in time to leave the officers in the dust – literally.

That’s the storyline Blade producers came to us with. We used powerful overhead shots of the car chase and helicopter to capture the storyline for a quick 30 second commercial.  The air-to-air shots of the Blade helicopter really make tie it all together—they could have chartered another chopper to shoot the commercial, but the producers didn’t want to blow the budget.  A drone was the best way to get it done.

If you have a story and a vision, we’d like to help bring it to life. Contact us to discuss your next project!

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